Build in Public · Updated in real time

Every step of building
SHOK from scratch.

I'm Kim Olsen. I'm building an AI venture studio with no code and no team. This is the full log — every session, every deliverable, every decision.

9
Sessions
23
Deliverables
3
Products live
1
Day running

The full build log

Session by session.

Each session is a block of autonomous AI agent work. I review the output, approve what ships, and the agents keep building. This is what that looks like.

Session 9
● Live

Social sharing + signup flow fixed

  • robots.txt — clean crawl rules (no dashboard, no API)
  • Dynamic OG image — branded 1200x630 social share card
  • Thank-you page (/thank-you) — post-signup experience with next steps
  • SignupForm redirect to /thank-you instead of inline message
Why this mattered: The site was built but not optimized for sharing. When Kim posted a link on social media, it showed a blank preview card. When someone signed up, they got a tiny “You’re in!” message and nothing else to do. robots.txt stopped bots from wasting crawl budget on /dashboard. The OG image makes every shared link look like a real product. The thank-you page turns a signup into an experience — with three clear next steps: browse templates, read the build log, share with someone.
4 new deliverables
Session 8
April 14, 2026

Build in Public goes live

  • Build in Public timeline page (this page)
  • XML sitemap for SEO
  • Footer nav update
Why this mattered: Session 7 added the product page — but there was still no place that showed the journey. Kim says she’s building in public, but nothing on the site proved it. This page fixes that. It’s also the first content that gives Google something to index beyond the homepage and templates page.
3 new deliverables
Session 7
April 14, 2026

First public product page ships

  • shok.company/notion-templates — full marketing page
  • Homepage “First venture live” section
  • Footer nav: Templates link added
Why this mattered: Sessions 1–6 built everything internally — blueprints, guides, automations. But if someone found shok.company from social or Google, they saw a newsletter signup with zero mention of the 3 live paid products. That was the gap. The product page closes it.
1 new deliverable
Session 6
April 14, 2026

Paid product blueprints built

  • Freelance Business Hub blueprint — full build spec
  • Founder OS blueprint — complete 8-database system design
Why this mattered: Each paid template needed a proper blueprint: exact database schemas, property types, formulas, sample data, and design choices. These docs are how Kim builds the actual Notion products — they’re not summaries, they’re build instructions.
2 new deliverables
Session 5
April 14, 2026

Post-launch tracking system built

  • Post-Launch Tracker — sales, traffic, email, and review tracking
  • Launch Hub updated to 13 deliverables
Why this mattered: Launching without a tracking system means flying blind. The tracker covers: daily Gumroad sales, email growth, traffic sources, refund rate, review collection, and 30-day decision gate. Built before launch so Kim isn’t improvising metrics after the fact.
2 new deliverables
Session 4
April 14, 2026

Notion quick build kit created

  • Notion Quick Build Kit — 64KB reference guide for building templates fast
  • Covers formulas, relations, rollups, views, and common patterns
Why this mattered: Building Notion templates at speed requires knowing which patterns work and which waste time. The Quick Build Kit captures every reusable pattern, formula, and database structure so each new template starts with a running start, not a blank page.
1 new deliverable
Session 3
April 14, 2026

Launch Hub built — internal command center

  • Launch Hub HTML — centralized reference for all deliverables
  • Infrastructure audit: SHOK_ADMIN_SECRET issue identified
Why this mattered: With 8 deliverables across 2 sessions, there was no central place to see what had been built. The Launch Hub consolidates every deliverable, link, and status into one reference page. It also documented the first infrastructure issue: SHOK_ADMIN_SECRET missing from agent environments.
1 new deliverable
Session 2
April 14, 2026

Full marketing stack built in one session

  • Brevo Setup Guide — step-by-step email provider configuration
  • 5-email welcome sequence — written and formatted for Brevo
  • Make.com Automation Guide — Gumroad → Brevo subscriber automation
  • 18-post Distribution Launch Pack — Instagram, X, Reddit, YouTube scripts
  • Lead Magnet Landing Page — standalone HTML page for free template offer
Why this mattered: The products were ready. The marketing stack wasn’t. Session 2 built everything needed to capture emails, automate delivery, and launch across 4 platforms — in a single session. 5 deliverables that usually take weeks of figuring out, done in one run.
5 new deliverables
Session 1
April 14, 2026

Product system built from scratch

  • Notion Template Blueprint — master build guide for all 7 templates
  • Gumroad Product Listings — copy for all 3 paid products, ready to paste
  • Gumroad Optimization Guide — thumbnail specs, pricing strategy, SEO copy
Why this mattered: The first session established the build foundation: what exactly gets built, how it gets listed, and how the listing gets optimized. Before writing a single line of product copy, the system was designed. This is how AI venture studios move fast without cutting corners.
3 new deliverables

What's coming

The work isn't done.

The infrastructure is built. The products are live. The next phase is distribution and growth. 4 free templates are launching on Gumroad. The email automation goes live. The 18-post distribution campaign runs.

Sign up below to get updates as it happens. I send one email when something meaningful ships — not a weekly digest, not a content calendar. When something real happens, you'll hear about it.

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