Klaviyo Email Flows for a Beauty and Skincare Shopify Store

Klaviyo email flows for your beauty and skincare Shopify store

Four finished email flows for a beauty or skincare store that uses Klaviyo. You swap in your logo, photos and products, then build each flow in Klaviyo. The emails are written for shops that sell skincare, makeup and body care, so the copy speaks to the questions beauty shoppers ask before they buy.

Why these four flows

If your shop sends only a newsletter now and then, these four flows add the moments that matter most: a new subscriber who has not bought yet, a shopper who left items at checkout, a customer who just received an order, and a past buyer who went quiet. Each email has one job that you can see in the flow plan.

What each flow does for your store

• Welcome series (4 emails): turns a sign-up into a first order. It delivers your welcome offer, tells your story, helps an unsure shopper pick a first product and reminds subscribers of their code.
• Abandoned cart (3 emails): reminds shoppers who left at checkout. Klaviyo fills in their real cart. The copy answers the doubts that stop people from buying, then ends with a last friendly nudge and an optional small thank-you offer.
• Post-purchase thank-you and review request (3 emails): thanks buyers and explains what happens next, shares care and use tips, then asks for an honest review about 14 days after the order.
• Win-back (3 emails): reaches past buyers who went quiet. It shows what is new, gives a clear reason to come back and ends with a last check-in that keeps your list clean.

What is inside

• 13 emails, each as an HTML file and a plain text version
• A preview page you open in your browser, with every email filled in with example beauty products, so you see the result before you edit
• The YOUR LOGO HERE image in every email, ready to swap for your own
• 4 flow plans (trigger, filters, waits, email list)
• Subject line A and an alternative B for every email, with preview text
• A placeholder list that shows every item to replace, such as logo, photos, products, brand colour and discount codes
• A readme and a setup guide for all 4 flows

How setup works

Klaviyo has no flow import. You import the HTML emails into Klaviyo as templates, then build each flow by hand with the flow plans and the setup guide. The guide gives numbered steps, each with a Klaviyo help link. Wait times in the flow plans are suggestions and you can change them. You never share account access with anyone.

Who it is for

Small beauty and skincare stores on Shopify that use Klaviyo, with no automated emails or only basic ones. You should be fine editing text and following steps. No code needed.

Who it is not for

Stores that want someone to set it up for them. There is no setup service, and I never ask for access to your accounts. Also not for stores in other niches, or anyone who wants a promise of sales.

Things to check before you send

• Some copy makes statements about your shop, for example that you list ingredients openly. Keep only what is true for you.
• The copy makes no health or product-result claims. Keep it that way when you edit.
• The abandoned cart emails use a cart link tag that Klaviyo's documents do not confirm. Run a test checkout and click the button before the flow goes live.
• Your signup form needs a consent line and a privacy link, and your emails need your real business address.
• Klaviyo's free plan has limits and may not include flow A/B tests. Check your plan.
• Send yourself a test of each email before a flow goes live.

Honest scope

Results depend on your products, your list and your edits. I promise no result. These are well-built starting emails, not a guarantee. The setup guide is an AI-written draft.

Questions

Can I import a whole flow into Klaviyo? No. You import the emails as templates and build each flow by hand.

Do you set it up for me? No. There is no setup service.

Can I use it for more than one store? One purchase is for one store. For a client's store, buy one licence per client store.

Refund

This is a digital download. If the files are broken, will not open or are not as described, reply to your Gumroad receipt email within 14 days of purchase. I will fix the problem or refund you.

AI disclosure

The email designs and copy were made with AI help and curated by the seller.

Get the kit

Buy the Starter Email Flow Kit for Klaviyo: Beauty and Skincare Edition, $12

Not affiliated with Klaviyo or Shopify.