Klaviyo Email Flows for a Fashion Shopify Store

Klaviyo email flows for your fashion Shopify store

Four finished email flows for a fashion or apparel store that uses Klaviyo. You swap in your logo, photos, brand colour and products, then build each flow in Klaviyo. The emails are written for small shops that sell clothing, accessories and similar fashion items.

Why these four flows

If your shop sends only a newsletter now and then, these four flows add the moments that matter most: a new subscriber who has not bought yet, a shopper who left items at checkout, a customer who just received an order, and a past buyer who went quiet. Each email has one job that you can see in the flow plan.

What each flow does for your store

• Welcome series (4 emails): turns a new subscriber into a first order. It uses your offer, your story and your best sellers.
• Abandoned cart (3 emails): reminds shoppers who left at checkout. Klaviyo fills in their real cart. The copy answers the doubts that stop people from buying.
• Post-purchase thank-you and review request (3 emails): thanks buyers, explains what happens next, shares care tips and asks for an honest review about 14 days after the order.
• Win-back (3 emails): reaches past buyers who went quiet, shows what is new and gives them a reason to return. It also keeps your list clean.

What is inside

• 13 emails, each as an HTML file and a plain text version
• A preview page you open in your browser, with every email filled in with example fashion products, so you see the result before you edit
• The YOUR LOGO HERE image in every email, ready to swap for your own
• 4 flow plans (trigger, filters, waits, email list)
• Subject line A and an alternative B for every email, with preview text
• A placeholder list that shows every item to replace, such as brand colour, logo, photos, products and discount codes
• A readme and an install guide for all 4 flows

How setup works

Klaviyo has no flow import. You import the HTML emails into Klaviyo as templates, then build each flow by hand with the flow plans and the install guide. The guide gives numbered steps and links to Klaviyo's help pages. Swapping logo, colour and products takes about 10 minutes. Plan a first session of an hour or two to import the emails and build the flows. You never share account access with anyone.

Who it is for

Small fashion and apparel stores on Shopify that use Klaviyo, with no automated emails or only basic ones. You should be fine editing text and following steps. No code needed.

Who it is not for

Stores that want someone to set it up for them. There is no setup service, and I never ask for access to your accounts. Also not for stores in other niches, or anyone who wants a promise of sales.

Things to check before you send

• Some lines in the examples start with "Shop fill-in". They are blanks you complete with something true for your shop, or delete.
• Shipping times and exchange terms in the examples are samples. Change anything that is not true for your shop.
• The kit makes no claims about fit, fabric, durability, origin or sustainability on your behalf. Add such statements only if they are true.
• The abandoned cart emails use Klaviyo's cart link. Run a test checkout and click the button before you go live.
• Your signup form needs a consent line and a privacy link, and your emails need your real business address.
• Klaviyo's free plan has limits and may not include flow A/B tests. Check your plan.

Honest scope

Results depend on your products, your list and your edits. I promise no result. These are well-built starting emails, not a guarantee. Example store, product and customer names are fictional.

Questions

Can I import a whole flow into Klaviyo? No. You import the emails as templates and build each flow by hand.

Do you set it up for me? No. There is no setup service.

Can I use it for more than one store? One purchase is for one store. For a client's store, buy one licence per client store.

Refund

This is a digital download. If the files are broken, will not open or are not as described, reply to your Gumroad receipt email within 14 days of purchase. I will fix the problem or refund you.

AI disclosure

The email designs and copy were made with AI help and curated by the seller.

Get the kit

Buy the Starter Email Flow Kit for Klaviyo: Fashion Edition, $12

Not affiliated with Klaviyo or Shopify.